BETTER
GIVE DENVER A
Every year the Denver Broncos don their iconic throwback jerseys.
The media loves them.
The fans adore them.
But those who pay attention notice…
Our D could be better.
1968
Look at this goofy weirdo. This is the original drawing by illustrator Bob Bowie of the Denver Post.
THE ORIGINAL D
1993*
It was quietly updated in 1993. Forms were modernized, and the design became more streamlined for embroidery and branding.
THE BETTER D
Except…
*THAT’S NOT DENVER’S D.
THIS IS.
With its skinny little legs, gloopy neck smudges, and dumb derpy jaw.
(That you never noticed, and that you’ll never unsee).
Without losing any iconic features, we can give Denver a cleaner, stronger D.
Current D
Better D
Better
Let’s give Denver a
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