BETTER
GIVE DENVER A
Every year the Denver Broncos don their iconic throwback jerseys.
The media loves them.
The fans adore them.
But those who pay attention notice…
Our D could be better.
1968
Look at this goofy weirdo. This is the original drawing by Denver Post illustrator Bob Bowie.
THE ORIGINAL D
1993*
It was quietly updated in 1993. Forms were modernized, and the design became more streamlined for embroidery and branding.
THE BETTER D
Except…
*THAT’S NOT THE D.
THIS IS.
With its skinny legs, slack-jaw and that carry-over neck smudge from the original illustration.
BETTER
HERE’S OUR SAME BUT
Just a bit stronger, just a bit cleaner.
Side-by-Side
Let’s give Denver a
Better D.
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If you’d like emailed updates on my journey to the Broncos away game in Washington, or to follow my journey to get Denver better D…